03 Nov Make the most of your marketing this holiday season with Mark Rossetto
Can you hear it? The snow bells jingling in the distance? I’m sure I just heard Mariah Carey and Michael Buble warming up their vocal chords. There’s no stopping it now. Christmas is well and truly on its way! Are you ready?
What do you have planned for your business as the year draws to an end? There is so much that you can do to capitalise on the energy, emotions and traditions that come hand in hand with this time of year.
Tune in to this lesson with photography business coach Mark Rossetto to talk about all things CHRISTMAS! It’s your road map to holiday season success. Mark throws strategies and ideas at you faster than your kids can open their presents on Christmas morning and you’ll walk away with a to-do list that will bring you business right through until the early months of the new year.
First up, it’s all about gifts. Three of them actually. It’s the gold, frankincense, and myrrh of the photography world – except you might know them better as print products, gift vouchers and extended family photo sessions. It’s all about connecting to the present buyers of the world and giving them solutions for those impossible-to-buy-for family members.
Mark will talk you through exactly how to appeal to these potential clients and goes as far as helping you schedule your marketing to take advantage of the looming December 25th deadline. Learn how to word your marketing messages correctly and connect with your clients in a meaningful and emotional way.
What else should you be doing this time of year?
Touching base with your existing client base of course!
You know the ones … the people who already know you, trust you and value professional photography. Hot leads! Don’t spend all of your time reinventing the wheel and trying to consistently appeal to new customers. These guys are your bread and butter.
Do you have a database of existing clients available to you? Well, of course you do. If you haven’t collated those email or postal addresses and started contacting them regularly, Christmas is most definitely the time to get moving on it!
Take the opportunity to contact your past clients and get them back in the studio again! Mark talks through a number of different ways you can capture the attention of this lucrative market during this lesson. It’s not difficult but it does take some planning and commitment so don’t leave it too late or blink and your clients will be busy contacting school books and labelling uniforms for Back To School season and will be too busy to hear your message.
So just how do you keep your business running during those traditionally quiet early months of the new year? Well it’s all about what you do in November and December. There are plenty of things that you can be doing now to generate leads and build interest for the slower times.
Mark really does have a wealth of knowledge when it comes to marketing strategy. You won’t walk away from this lesson empty handed. Tune in, sharpen your pencils and get your notebooks ready. If you follow Mark’s suggestions, you’ll be destined for a successful end to the year and a bumper start to 2021 when the tree comes down and the last box of Christmas cookies disappear.
They might not know it yet, but all your clients want for Christmas is YOUUUUUU. Oooooooooo baby. Isn’t that right Mariah?